It’s all about your tone! Be sure you go almost overboard with the excitement in your written voice. Think about the fact that your business won’t survive without their patronage. Think about what it’s like to be in their shoes after a long day of traveling and speak to them in a way that shows empathy. You may not be an excitable person, but exclamation points in your text will greatly emphasize the warmth of your tone. We all know how it feels to receive a reply of “Ok.” versus “Ok!” I